kohli, the indian media business

(19): Indian TV mkt, unlike US, yet to move to pay-based--still ad-subsidised (this means heightened influence of advertisers)

(28-29): circulation-advertising split, for newspapers, was 60:40; but in English more adverse.

(29): ownership of a media house is sometimes more effective than lobbying [hmm]

(33): in 1980, 80% of ad spending went to print

(35): TOI is only national newspaper--circulation of 2 million

(38): English newspapers charge more for ads, because advertisers are interested in their base

(38, 46): key--one factor setting India apart is its 'overdependence on advertising'. "newspapers at mercy of advertisers--circulation only brings in 20% in English-language"

(43): allegedly, though, not significant media concentration--no real pan-India publishers

(44, 56): allowing foreign stakes in media, starting 2002

(83): imp--in TV, too, Indian operators earn 80% from advertising, and only 20% from subscription--sign of market 'immaturity' [confusion over figures, see p. 86)

(204): 40 million internet users